1. PRODUCT CONCEPT IDEATION
Rapid product concept creation, renovating current and extending lines, supported by rationale against brand, territory & demand space.
2. PROTOTYPING WITH CO-CREATION
Several stage prototyping delivering unmet consumer needs and a distinctive sensory experience. Iterative & immersive consumer co-creation to allow optimisation of the full mix. Fine tuning to meet nutritional and commercial targets. Consumer input to prioritise and optimise across the proposition: brand, story, pack design and material, claims, food and usage.
3. COMMERCIALISATION CONSULTANCY
In just 8 weeks, the KICR team accelerated development of 3 MVPs informed by consumer insights and validated by consumer research. We provided consultancy to support scale up.