get to know us

meet the team

KICR is an exciting and unique service offered by Food Innovation Solutions (F!S), which places consumer innovation communities at its heart.

A faster and smarter NPD approach is required, to rise to new challenges facing FMCG and create amazing food and beverage solutions for a modern world.

Mike Faers

Innovation Principal & Founder

Bringing an entrepreneurial mindset to bear, supported by vast experience in food and drink development spanning Michelin star restaurants to McDonalds.

Louise Waggett

Innovation Programme Director

With extensive experience in commercially focused consumer insight and innovation, this expertise allows Louise to skillfully accelerate NPD through the unique tool of KICR.



With a broad & varied background, in both retail & manufacturing.
Finn brings an unusual combination of creativity, retail & commercial grounding to our projects.

Phumi Ndovela

Community Research Executive

Brings experience from both marketing and research. Highly analytical & strategic, she utilises her skill to ask the right questions of our community in the right way, to provide the answers each project demands.



With an excellent research pedigree, leading a client innovation community. Josie works to continually evolve our research approach resulting in quicker deeply consumer centric innovation.