THE AMBITION
KICR has worked with consumer science, insights and innovation pet care brand teams. The common ambition is usually to create new product concept ideas against platforms and demand spaces cross markets.
THE INNOVATION
> Alignment and insight discovery
> Ideation workshops / creative working sessions
> Initial idea concept creation and consumer input
> Product concept idea refinement
> Product concept illustration with reason to believe rationale
THE RESULT
End outputs will vary but below is a summary of the expected outputs
> 10-20+ ideas taken forward under different categories and demand spaces
> Outputs provided consumer and commercial viability score
> Prototyping consultancy or delivery
> Further work in progress on manufacturing possibilities