Product Concept Ideation

Product concept ideation involves interactive and creative workshops to generate new product concept ideas against the opportunity platforms identified. Subject to needs, we can deliver rapid concept ideation across multiple categories (usually up to 20 ideas per brief). We then refine and prioritise a set of core product concept ideas, detailing these with reason to believe rationale. We create a product brief to focus the following prototyping.


Identify concept opportunities

To creatively ideate we bring together KICR consultants to generate product ideas against the opportunity spaces identified in the discovery stage. In some cases we may include external expert category specialists, nutritionists or mixologists to support the ideation process.


Ideation Workshops

We deliver this through a series of interactive, rapid sprint workshops which our clients are welcome, and encouraged, to observe and participate in. Typically we work to having 16-20 initial ideas per territory and can cover multiple territories/categories in one project, subject to the brief.


Concept Validation

The product concept ideas from the workshops are then validated by consumers, being screened by a mix of the client teams, chefs, consultants as well as the consumers themselves to ensure clear, inspiring and actionable direction. Leveraging this extensive toolkit of research options enables us to put the put the voice of the consumer at the heart of idea generation and refinement. In turn this delivers innovation with true consumer purpose.


Refine & finalise to MVC

Initial ideas are refined, prioritised and often illustrated, into a core set of Minimal Viable Concepts (MVC) ahead of the prototyping sprint. Final MVC's can also be validated using the KICR consumer community for quantitative concept screening.


Validated new product concept ideas

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