At KICR, we live and breathe trends and ensure we keep all brands on the pulse with future design thinking ideas to fuel NPD workstreams. Our aim is to help you fast-track your pipeline development but above all to create extraordinary food and beverage experiences for today’s more discerning consumer. We help brands achieve disruptive purposeful innovations informed by best-in-class category insight & breakthrough NPD direction.
This Summer KICR has identified 5 insightful food trends to empower your design thinking:
1 > Breakfast Bounce - The rise in home-based living has been great news for the global breakfast cereal market, which is forecast to grow to at a CAGR of 5.6% - reaching $75.44 bn by 2025.*
2 > Coffee Takeover - Our love affair with coffee is breaking into non-beverage categories. Whole Foods recently observed that coffee is coming out of the mug and into whiskey, granola, protein bars, yogurt, and smoothies.
3 > Bolder Baby - Following the humanisation of pet food, we’re starting to see a range of more adult oriented baby foods – with bolder flavours and textures.
4 > Scrappy Snacks - Innovative snack brands are stepping up with a focus nutri-score, clean label & sustainability - and starting to make a difference. There are essentially three opportunities for manufacturers to tackle waste.
5 > Chickpea Heaven - The chickpea has come of age and is making its debut in a whole range of new categories.
Would you like to see more? Download KICR’s full Summer Trends Report today HERE
Let’s make trends meaningful and champion purposeful innovations together!
Source: *Research & Markets