Prototyping

To prototype we leverage the consumer, culinary expert and trend inputs to rapidly iterate prototypes which are grounded in consumer need, but expertly crafted by chefs and product developers.

Through iterative recipe development and in kitchen experimentation, first Minimum Viable Prototypes (MVPs) are ready for tasting. Following tasting by a mix of experts, consumers and our clients, recipes are refined over a couple of rounds (typically 2 or 3 with different stakeholders) to a final MVP against each idea, presented back to you with a full recipe, process, scale up brief and nutritional information (along with some samples of course!)

A typical prototype sprint takes between 4 and 8 weeks and would include 3 rounds of recipe development of 2 variations against each product idea. Expert and live client tasting session for first developments, and 2 x consumer product tasting co-creation sessions with local in market consumers, moderated by a sensory qualitative moderator, after the 2nd round of development. Final samples are then refined based on consumer feedback before being presented back with a recommendation, recipe and scaled up brief.