The ambition
Working with a variety of global CPGs to create unique consumer validated chocolate & biscuit prototypes within a rapid timeframe.
The innovation
New concept ideation with the production of paper concepts including product description, recipes and line sketches with supported reason to believe rationale. In-kitchen recipe and prototypes were created with clear product promise delivery.
The result
Successfully delivered consumer validated concepts created within 6 weeks, to fuel future NPD & commercialisation.