Gluten-free category & consumer exploration to gather insights to empower the success vision and inform the new product ideation process.
2. Product Concept Ideation
Creating a volume of paper concepts & recipe variations with supporting reason to believe.
Short-listing the best concepts and recipes to be taken into kitchen prototyping sprint.
3. In-Kitchen Prototyping with Co-creation
Several stage rapid prototyping, creating in kitchen gluten free snack prototypes.
Innovation & sensory expert tasting and feedback.
Refinement of recipes based on consumer feedback. Finalising to MVP.