A new plant-based wave is approaching fast and growing even faster. As the want and need for plant-based products continues to increase so does the awareness around the human and environmental benefits. Consumers are searching for ways to limit their environmental impact and stay healthy. If this continues to positively persuade change in their purchasing decisions towards opting for plant-based products.
We have all heard about plant-based meats and dairy alternatives, but have you heard about plant-based fish and seafood alternatives?
Seaspiracy, a Netflix documentary that is at the top of many consumer’s watch lists, confirms what we already know is happening in our oceans. The documentary is an eyeopener to the damage and devastation that continues to plague our oceans. In 2020, the United Nations stated that ‘nearly 90% of the world’s marine fish stocks are now fully exploited…the only truly sustainable seafood is one that allows fish to remain in the ocean, undisturbed’ (Forbes, 2020).
However, consumers aren’t just going to forget about that tasty, nutritious sea bream and companies know this, and so the wave of plant-based fish products has emerged. Brands that have had the opportunity to jump on this trend first have managed to create products that not only taste like fish but provide all the benefits too. There is still a huge market for product innovations in this category as the popularity and consumer numbers continues to surge.
Popular Plant-Based Fish and Seafood Replacements
Plant-based fish and seafood alternatives can be made from plant ingredients such as potato, soy, chickpeas, flour, lentils and many more. The ingredients work together to create a ‘taste-a-like’ and ‘look-a-like’ of the actual fish product. Except now you do not have to worry or feel guilty about the impact you may have on the ocean. Here are some great examples of fishless fish products that use plant-based ingredients but taste and look almost identical to the original fish product: