KICR SUMMER TRENDS REPORT – What’s trending in the beverage categories?

At KICR, we live and breathe trends and ensure we keep all brands on the pulse with future design thinking ideas to fuel NPD workstreams. Our aim is to help you fast-track your pipeline development but above all to create extraordinary food and beverage experiences for today’s more discerning consumer. We help brands achieve disruptive purposeful innovations informed by best-in-class category insight & breakthrough NPD direction.

This Summer, KICR  has identified 5 insightful  beverage trends to empower your thinking:   

1 > Hip Hibiscus. This ingredient has quickly jumped into more mainstream spaces, rocking up in almost every beverage category.
2 > Seltzer Surge. IWSR values the hard seltzer category in the UK at £10.4m (US$14.3m). Hard seltzers hit $4.5 billion in global sales value in 2020, so we’re not talking niche anymore!
3 > Canned Cocktails. Ready-to-drink (RTD) cocktails are the fastest-growing alcohol beverage category in the U.S. market, according to the IWSR.
4 > Canned Wine. According to ‘familiar names and new faces are diving into the soon-to-be $200 million market for wine in cans, with greater quality and selection for consumers than ever before.’
5 > Lighten Up! The sustainable packaging trend is guaranteed to continue beyond 2021. Having sustainable and eco-friendly packaging not only protects the environment, but also helps a brand to stand out from the crowd & on shelf, reinforcing a positive brand image.

Would you like to see more?  Download KICR’s full Summer Trends Report today HERE

Let’s make trends meaningful and champion purposeful innovations together!