get to know us

meet the team

KICR is an exciting and unique service offered by Food Innovation Solutions (F!S), which places consumer innovation communities at its heart.

A faster and smarter NPD approach is required, to rise to new challenges facing FMCG and create amazing food and beverage solutions for a modern world.

Mike Faers

Innovation Principal & Founder

Bringing an entrepreneurial mindset to bear, supported by vast experience in food and drink development spanning Michelin star restaurants to McDonalds.

Louise Waggett

Innovation Programme Director

With extensive experience in commercially focused consumer insight and innovation, this expertise allows Louise to skillfully accelerate NPD through the unique tool of KICR.