The ambition
The marketing and product team wanted to create a recipe for a clean label plant-based burger to demonstrate the advantage of ingredients & technologies to prospective customers.
The innovation
1. Immersion and ingredient scoping
2. Prototype development – 4 rounds
3. Live food demo
4. Consumer co-creation with 4 prototypes + benchmark
5. Present back
The result
Validated plant-based MVP to fuel future NPD & commercialisation.