The Challenge
Princes revealed that it was going to invest £5 million over the space of 3 years to encourage rapid growth of the brand.
– KICR have partnered with Princes on its innovation strategy called ‘Innov8 by Princes’.
– KICR are challenged to deliver projects around brand creation, product design and development, packaging, commercialisation and channel strategy.
The Innovation
– Research and insight
– NPD
– Process and Packaging
– New category development
– Ideation workshops
– New state-of-the-art development kitchen
– 1000+ bespoke consumer community
The result
– KICR and PRINCES have an ongoing partnership over the next 3 years to deliver break though innovation for existing and new brands in the portfolio.