Most trends have emanated from the deep desire of consumers wanting food & beverages they can truly trust. That is the reason why many food and beverage brands are catching onto the Free-From Movement.
What is the Free-From trend?
But what is the appeal?
The Free-From category is now an established phenomenon. The success of this category demonstrates that food these days can be described more by what is left out as much as what is put in. Whether it’s trendy or medically necessary, free-from eating appears to be here to stay. Research shows that products with a Free-From label are often considered healthier than products without such a label.
“The dairy alternatives market should benefit from the public focus on the environment, which looks set to endure. Meanwhile, consumer interest in Free-From products supporting digestive health and those catering for special occasions as well as indulgent variants points to NPD opportunities” (Mintel source).
And regarding the Mordor Intelligence report, the global Free-From-food market is projected to grow at a CAGR of 9.5%, during the forecast period, 2020 – 2025.
Our top 5 Free-From products