Now, more than ever, consumers are experimenting. With more time on their hands to try something out or just adding a twist to a favourite dish, consumers are in the kitchen like never before! Even before the coronavirus pandemic, the rise of cross-cultural foods and throwing the net wide for inspiration was apparent.
As professionals in the FMCG industry we need to be on top of these trends to stay ahead in the innovation game. Too often I feel we forget we are consumers too; we keep the environments of our work and personal lives separate, but in doing so do we miss out on potential new ideas or inspiration? You and the circle of people who surround you have a vast wealth of experience – now it’s time to learn how to utilise that in your NPD. Here’s how I’ve brought my personal experience into the work we do at KICR today.
It’s an experience that will remain with me, and inspire me, for the rest of my life.