The Challenge
– An entrepreneur approached KICR with the idea to develop a new range of premium cocktails for retail both on and off trade.
– No current consumer knowledge or brand was owned and a complete end to end solution was sought.
The Innovation
– Inspiration safari including local and global desk research, expert interviews and ideation workshops.
– Idea validation with consumers
– Recipe development and consumer co-creation
– Expert validation
– Recipe production, manufacture strategy, retailer strategy and sell-in videography.
The Result
– KICR worked with the owner of VACAY and developed a range of 4 cocktails.
– Using only award-winning spirits and all natural ingredients.
– The end to end development was conducted over 5 months between October 2019 and March 2020.