The Challenge

– An entrepreneur approached KICR with the idea to develop a new range of premium cocktails for retail both on and off trade.

– No current consumer knowledge or brand was owned and a complete end to end solution was sought.

The Innovation

– Inspiration safari including local and global desk research, expert interviews and ideation workshops.

– Idea validation with consumers

– Recipe development and consumer co-creation

– Expert validation

– Recipe production, manufacture strategy, retailer strategy and sell-in videography.

The Result

– KICR worked with the owner of VACAY and developed a range of 4 cocktails.

– Using only award-winning spirits and all natural ingredients.

– The end to end development was conducted over 5 months between October 2019 and March 2020.

Are you looking to launch a new beverage brand? Need Help with your NPD, consumer validation or packaging? Get in touch with a member of our team today.