What is ‘Stealth Health’ you may be thinking? Stealth Health is not as scary as it sounds. It is actually one of the simplest ways to get healthy. Stealth Health is about replacing or adding elements to everyday life to ensure you can build a healthier foundation. This is not an intense diet where you have to count your calories and go for 10 mile daily runs. In fact it is not a diet at all. It’s a lifestyle. A lifestyle that involves eating well, sleeping well and moving your body. Those high-calorie treats are still allowed, once in a while. The nutrition packed daily meals and exercise is what sets a Stealth Health journey in motion. A Stealth Health consumer will definitely be on the lookout for a food or beverage product that can embody the nutrition and satisfaction they demand.
In today’s world consumers want to live a healthy life more than ever before. Their expectations around health have grown and they are constantly looking for ‘new’ trends to follow that will keep them and their families healthy. A survey was done last year by The International Food Information Council. They found that 54% of consumers, 63% of those being over 50+ care about their health and are making purchases based on healthfulness over taste and price. Stealth Health is becoming popular because it introduces an easy, effective healthy way of living for the entire family. With the increase in the wellness & mindfulness adoption globally, brands want to ensure their consumers are getting what they want. This has opened the door for disruptive product innovation in new and wonderful ways.