The cost of living crisis & the accompanying narrative & commentary is everywhere at the moment. However, being at the coalface of consumer sentiment it is truly shocking & never fails to hit me just how deep it is biting. Some of the numbers are truly depressing & hit home the situation so many are facing.
Dare I wheel out the line? Sorry, not sorry but there’s no other way to say it! We are genuinely in unprecedented times, the changes over the last 2 years have astonished me, Trump’s Presidency & less than graceful exit, Johnson for Prime Minister & his similarly less than edifying departure, global pandemics, Brexit, war in Europe, inflation, fuel crisis, food shortages, and according to the Bank of England the British economy is now in another recession, so you get the picture! A grim one I know!