Over the many combined years our team has been in this business, we have seen and heard it all (well almost, we love a challenge!) when it comes to innovation. We want to share this experience with you and help you avoid the 7 deadly sins of innovation.

As brands increasingly connect with their consumer, they are able to make better informed developments to their existing lines, evolving with the current consumer trends, tastes and habits.

In a world where the average person receives 121 emails a-day, is exposed to almost 5,000 daily advertising messages and instant gratification rules, it’s unsurprising that the average attention span of a consumers is 8 seconds. Packaging suddenly proves important.

The global crisis has fueled significant, disruptive changes in consumer buying decisions. Brands, innovation and marketing leads are evaluating their commercial strategy more than ever to sustain demand attention on shelf and online.