Over the many combined years our team has been in this business, we have seen and heard it all (well almost, we love a challenge!) when it comes to innovation. We want to share this experience with you and help you avoid the 7 deadly sins of innovation.
As brands increasingly connect with their consumer, they are able to make better informed developments to their existing lines, evolving with the current consumer trends, tastes and habits.
In a world where the average person receives 121 emails a-day, is exposed to almost 5,000 daily advertising messages and instant gratification rules, it’s unsurprising that the average attention span of a consumers is 8 seconds. Packaging suddenly proves important.
The global crisis has fueled significant, disruptive changes in consumer buying decisions. Brands, innovation and marketing leads are evaluating their commercial strategy more than ever to sustain demand attention on shelf and online.
We are seeing a revolutionary new era develop for manufacturers, consumer packaged goods (CPG) and other categories being forced to take on the direct-to-consumer (DTC) mindset and pivot towards a DTC model. But what are the benefits of DTC for CPGs?
What is a consumer community and why use one?
We all of course react differently to change, some embrace it and love the feeling of the unexpected, others feel so out of their depth they can’t see a way forward. Here are our tips for embracing change.
Managing Director of KICR, Susannah Croucher reminds us that as consumers ourselves, by keeping the environments of our work and personal lives separate, we miss out on potential new ideas or inspiration.
Where speed to market is a key profit driver for innovation, considered outsourcing can make a significant and positive impact.
When looking to select an innovation partner, we’d recommend these 5 core considerations.