cubo-admin

At KICR we believe consumer engagement is at the heart of effective innovation and that consumers should be partners in creativtiy, not a hindrence.

2021 is the year for innovation – CCO, Libby Mayo, explains how to re-vitalise your Food & Beverage Category NPD approach with top trends.

Your Quarterly update on the F&B NPD and Innovation Sector.

In-house insights, innovation and consumer science teams are looking beyond their internal NPD capabilities and current manufacturing competences to achieve breakthrough innovation. This is why partnering with external innovators can be a smart cost-effective move right now.

Over the many combined years our team has been in this business, we have seen and heard it all (well almost, we love a challenge!) when it comes to innovation. We want to share this experience with you and help you avoid the 7 deadly sins of innovation.

As brands increasingly connect with their consumer, they are able to make better informed developments to their existing lines, evolving with the current consumer trends, tastes and habits.

In a world where the average person receives 121 emails a-day, is exposed to almost 5,000 daily advertising messages and instant gratification rules, it’s unsurprising that the average attention span of a consumers is 8 seconds. Packaging suddenly proves important.

The global crisis has fueled significant, disruptive changes in consumer buying decisions. Brands, innovation and marketing leads are evaluating their commercial strategy more than ever to sustain demand attention on shelf and online.

We are seeing a revolutionary new era develop for manufacturers, consumer packaged goods (CPG) and other categories being forced to take on the direct-to-consumer (DTC) mindset and pivot towards a DTC model. But what are the benefits of DTC for CPGs?

What is a consumer community and why use one?