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A major change in the beverage industry has been the movement towards functional beverages as consumers strive to improve health.

There has been an accelerated growth trend appearing in the gluten-free category. But why is this?

Studies have proven that when the labelling is present the consumer expresses a higher purchase intention over a less healthy product.

The nutritional quality of prepared dishes is often questioned by consumers.

CCO, Libby Mayo, talks about healthy snacking as a key trend for 2021 and how it could offer as an interesting opportunity for NPD teams.

Beverage brands are seeking to innovate to find more natural alternatives, which also reflect new consumer tastes.

The plant-based sector is one of the fastest-growing within the food industry.

From Crisps, tortilla chips, popcorn to snacking nuts, the savoury snacks category has been disrupted by Covid-19.

2020 appears to have accelerated already known trends. One of the most recognised surging trends is in plant-based powered foods.

To achieve and sustain cut through in ever competitive category spaces, we must: Renovate, Reset and Accelerate.