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KICR Innovation is a global food & beverage NPD innovation consultancy. We deliver breakthrough innovation projects to global brands, worldwide.

The key is selecting the right partners – those that can challenge and stretch your thinking.

The pet food product innovation landscape is changing rapidly.

Food as medicine? This is becoming a priority for consumers.

A major change in the beverage industry has been the movement towards functional beverages as consumers strive to improve health.

There has been an accelerated growth trend appearing in the gluten-free category. But why is this?

Studies have proven that when the labelling is present the consumer expresses a higher purchase intention over a less healthy product.

The nutritional quality of prepared dishes is often questioned by consumers.

CCO, Libby Mayo, talks about healthy snacking as a key trend for 2021 and how it could offer as an interesting opportunity for NPD teams.

Beverage brands are seeking to innovate to find more natural alternatives, which also reflect new consumer tastes.