Nutrition has always been important but trends are showing that more consumers want to adopt a healthier more balanced approach to their lifestyle. This often includes looking after the planet and opting for fair trade, sustainable and balanced nutri-score, vitamin rich options.
Free 30-minute consultancy sessions for any FMCG business looking to gain external consumer and innovation insights, fresh perspective and NPD consultancy.
The pandemic has definitely disrupted all diets and our lifestyles. Children’s diets have been affected too.
Why many Food & Beverage brands are catching onto the Free-From movement?
Why is NPD innovation so important to FMCG brands right now?
CUBO Innovation has grown. We are now KICR Innovation!
At KICR we believe consumer engagement is at the heart of effective innovation and that consumers should be partners in creativtiy, not a hindrence.
2021 is the year for innovation – CCO, Libby Mayo, explains how to re-vitalise your Food & Beverage Category NPD approach with top trends.
Your Quarterly update on the F&B NPD and Innovation Sector.
In-house insights, innovation and consumer science teams are looking beyond their internal NPD capabilities and current manufacturing competences to achieve breakthrough innovation. This is why partnering with external innovators can be a smart cost-effective move right now.